And while there are plenty of traditional retail spaces that are open to temporary retailers for long-term leases, innovative entrepreneurs are also using popups to test their brands in new markets or validate a concept before committing to a permanent storefront.

That’s the beauty of popups. Unlike a standard web banner, these small windows that appear on a website’s foreground are designed to capture a visitor’s attention. They can offer a signup form, contact information, or even a promo code that’s valid for only a certain time period. And while some people may still think of popups as annoying, they’re actually a great tool for reaching specific audiences.

Popups can be used in various ways to win back a visitor who’s trying to close their browser window or tab, and to create urgency around an event or special deal. They can be triggered after someone spends a certain amount of time on a page, or after scrolling through a percentage of the content. This helps to avoid annoying or scaring away loyal visitors, and instead, offers them the chance to engage in a meaningful conversation that could result in a sale.

The type of popup that’s most effective is one that’s triggered by an action or behavior. These types of popups are less likely to be perceived as an annoyance, because they’re a natural extension of the content that’s already on a page. They can be as simple as a countdown timer, or they can include a contact form, a newsletter signup, or an exit survey.

Finding the right brands and spaces to work with is key for any aspiring entrepreneur.That’s why Popable offers a platform that takes the hassle out of the search pop up spaces and vetting process, connecting brand owners with spaces across the country for short-term leases. And, best of all, Popable is free for brands to use and only charges a minor listing fee for spaces. For more on how to get started, click here